When it comes to your small business, trying to be everything to everybody is the perfect plan for failure. If you try to offer everything for the masses, you’ll likely attract nobody.
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On this short episode, I talk about this inspiring quote I found: Always Deliver More Than Expected. I think more businesses should listen to this and really think of some quick and easy ways they can do more. These ideas will help them stand out from their competitors and literally cost almost nothing. But it can leave a lasting impression on the customer/client.
If your customer is surprised in a good way when you deliver something to them, they will become fanatical and want to tell everyone they know and post on social media about it, which could attract strangers to your brand, which could turn into customers. It’s all about building brand loyalty and here are some ways. Enjoy!
Here it is, the first interview on the podcast. The first of many to come! I’d like to introduce Brandt Fuqua (pronounced few-quay) from Johnson City, Tennessee.
Brandt owns and operates Graphic Disorder, a big player in the screen-printing and embroidery world, especially the custom automotive scene. This is a long episode, over 90 minutes, but listen to him describe what life was like before starting this business, the ups & downs along the way, and what can happen if you just put in the work. Listen the whole way through and gain some valuable business tips and hopefully you’ll find that motivation that gets you to take action!