RWR-010: Producing Digital Automotive Magazines with Mike Alexander

I’ve known who Mike was for quite some time, but we didn’t connect with each other until a year or two ago when he approached me to build a website for him. Little did I know, this idea would turn into a big digital publishing company. And by big, I don’t mean a massive office in Silicon Valley with hundreds of employees. He has assembled a team of freelancers and passionate individuals in the custom automotive scene from all over the world to crank out high quality content month after month.

Over the past year or so, Slam’d Magazine has built a huge following, and I know the recently launched Lift’d Trucks is setup to do the same in the coming months. It’s pretty cool to see it all evolve even though I was hired to build these sites, so I may be a little biased. But from the perspective of a custom automotive enthusiast (which I have been for over 15 years), something new like this is exactly what our scene needs. Someone to push the envelope, put quality before anything else, and make the content easily accessible to the entire world.

I ask all the typical business questions, but I dug deeper and really pulled out some inspiring thoughts from this publishing veteran, things he never thought we’d discuss. Not only is he a very genuine person, but you really get a sense for his desire to help other aspiring entrepreneurs, as well as pave the way for generations to come in the automotive space. Even if you’ve known Mike for years, I think you’re gonna learn a lot more about him here, and after you listen to the whole episode, you’ll be so motivated that you’ll probably reach out to him just to say thanks.

With that being said, let’s get on with the show. And I apologize in advance for any audio issues you might hear, we had some technical difficulties but I really didn’t want to lose all the value he adds, so I edited it the best I could. Enjoy!

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“To be really successful at anything, you don’t have to be the best. Being the best is too hard and there’s only one person who gets to be that. It’s too elite. You can be an expert if you know a little more than the average person. If you read three books on any topic or learn that amount of information on a skill or industry, you can make a good living at it on your own. You just have to want to do it. If you’re passionate about it, the money will follow.”

“Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re a lion or a gazelle, when the sun comes up, you’d better be running.”
-African Proverb