When it comes to your small business, trying to be everything to everybody is the perfect plan for failure. If you try to offer everything for the masses, you’ll likely attract nobody.
Figure out exactly what you want to do, based around something you enjoy doing, then decide exactly who you want to create this product/service for. Once you know who it’s for, then you can go find those people in the world. Then talk to them, talk to as many people as you can in your target audience, and figure out what it is that they really want. It usually ends up being a problem that they need a solution for. Reveal the problem, then develop a cure.
Listen to this episode and see how I try to use that mindset throughout all of the businesses that I run. I mention 2 quotes that I recently came across (posted below) that really explain what this all means. And I also talk about my online course that is 95% finished and I even give you and the rest of the listeners a limited time offer that will save you some cash. So definitely listen all the way through!
The moral of the story, build an audience of raving fans around a specific niche, and care for those people as much as you can. Instead of spending all of your time and money and effort trying to out-market the competition and get as many new customers as you can, focus on building badass relationships with current customers that have already proven they trust you and enjoy what you do.
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Quotes I mentioned
You know you can’t please everyone, right? But notice that most businesses are trying to be everything to everybody. And they wonder why they can’t get people’s attention! You need to confidently exclude people, and proudly say what you’re not. By doing so, you will win the hearts of the people you want. -Derek Sivers
Tricked into playing the wrong game.
The intelligent writer who dumbs down her work in order to make it more popular.
The successful small businessperson who gives up the edge that made the business work in order to make it bigger.
The entrepreneur who stops leading in order to chase a trend and get funded.
The interesting website that stops caring about content so it can focus on clicks.
The happy kid who abandons good friends in a search to be the cool kid instead.
The beloved brand that walks away from integrity in order to chase mass.
The engaged employee who gives up the craft in order to move up and become an unhappy manager instead…
Bigger isn’t better. It’s merely bigger. And the mass market might want what the mass market wants, but that doesn’t mean that it’s your market. -Seth Godin
Everything else I talked about
Anything You Want – 40 Lessons for a New Kind of Entrepreneur
Tribes – We Need You to Lead Us
All Marketers Are Liars
Shave Trucks Not Beards Tshirt
Online Shop Course
The One Thing
Thanks for listening
Be sure to subscribe to the podcast here and I can’t wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.
(Featured image from Motor Trend.)