RWR-019: Bringing the Most Influential People Together with Joshua Santos

A Facebook friend of mine, Jason Reaves, reached out to me about a month or so ago. He actually initiated a group message on Facebook which also included Joshua Santos, a person I was not familiar with. Jason gave the backstory and was basically the middle man, connecting Joshua and myself together.

After learning more about Joshua, I knew he was the perfect candidate to be on this podcast, so I set out to make that happen. One of the coolest things he’s done recently was connecting Andy Frisella and Sean Whalen together. Both of these guys are in your face, smart business men, and have big followings. Funny thing, Joshua didn’t really know either of them, and both guys thought the other knew Joshua. Turns out, he just wanted to bring them together to create magic, which is exactly what happened.

Sit back, relax, and listen to Joshua’s inspiring story about building relationships and consistently adding value. Enjoy!

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Show notes:

[02:55] Tell us who you are…

If you’re value-based and you’re not trying to cheapskate your customers, then things end up turning out pretty well for you in the long run.

[06:15] Did you go to college?

I never really went to class, I just kinda dropped out.

The name of the game is showing the hustle. Showing that you really want it.

Putting yourself on the line without really thinking about what your friends and family are thinking about you at the time.

[08:50] Explain the “concierge” title…

I had a knack for connecting people to other people and building these relationships.

I’ve been providing some value to them just as they’ve done to me and so many other people.

[10:35] Is this monetized?

I’ve never asked for any payment ever.

Provide value and you won’t be able to not accept any money. -Ray Higdon

You’ll dictate money the more value you provide.

It just goes to show that what I’m doing right now is paying off, not just monetarily but from a passion perspective.

[13:00] Did you have a regular job while you were building this up?

[14:05] How did you get connected with the MFCEO podcast?

Create the legacy that you want to create for your family.

Most people just wanna hit play on their laptop and hopefully the money comes out of the sky. They wanna live this laptop lifestyle and that’s just not the way it is.

[16:35] What fears do you have?

My main goal is to experience fear.

If I take the foundational values that I have right now, the integrity, the hustle, the vision, I’ll make it anywhere.

When you’re entering in a field 100% full throttle, like taking that risk without any regret, that’s when things really start happening for you.

[21:35] Why are you moving to California this year?

[22:55] Explain the kinds of people in your mastermind group, and masterminds in general…

You are the average of the five people you hang out with.

You’re gonna have to cut out a lot of people in your life, and that’s gonna be on a consistent basis.

A mastermind is all about having fun, learning, growing, assessing where it is that you are and where you want to be, and going out there and doing it.

[27:45] What have you had to give up?

I had to give up the time that I would sit and do nothing.

[30:15] Any advice you don’t agree with?

Whatever you decide to listen to needs to be congruent with the person that you want to become.

If you know there’s something that you want to do—that you may have some serious fear towards, but you know you have to get over that hurdle to see what’s on the other side of the hedge—then go ahead and explore it.

You just need to be yourself.

[34:05] Talk about Mike Dillard / Self Made Man…

[34:35] Skills everyone needs…

Be relentless in your desire to learn, even if you don’t feel like it sometimes.

Always be willing to take another person’s perspective and welcome the meta-level of learning.

[37:50] Is hustle more important than talent or skills?

The person with a hustle mentality is eventually going to get good at what they do.

When [a hustler] gets good at what they do, and they still have that hustle in their blood, that person is going to have the most opportunities down the road.

Always be the first one to get there and the last one to leave so you can be ahead of the curve.

[40:35] Is there a specific moment that stands out that makes you proud?

When you’re working hard, other people will notice.

At the end of the day, my main goal is to provide value.

It’s because of the possibility of this really working out that makes me want to chase it even more.

One of my missions in life is to just wake people up, shake them up a little bit, and make them realize that you could be gone tomorrow. This is it. You have two decisions: become great and continue to do that, or sit on the couch and be forgotten.

The ones who look weird to the world and society, those are the guys that I want to stick around with.

[46:00] Any specific habits that keep you going?

[48:55] What inspires you?

Favorite Book: The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

Get off your ass and continue to work—continue to master your craft—because the world is begging you for it.

Wherever you go, there you are.

But rest assured, if your actions are aligned with your vision, the Law of Attraction will work for you.

[58:00] How has social media helped you over the years?

[1:01:00] Did you ever have an “aha moment” in your journey?

When you truly find what you want to do, and you can do it day, night, weekend, Chirstmas, New Years… you really get to experience the full power of following your passion.

[1:04:00] What’s a big risk you’ve taken?

When you’ve crossed a certain threshold in your life and you’re married to your passion and the vision that you’ve created in your mind and you’re going to do anything in the world to manifest it into reality, nothing matters anymore.


Connect with Joshua:

Facebook: facebook.com/joshua.santos.31337
Twitter: @joshuajsantos
Instagram: @jsconsultinghub


People, websites, & products mentioned:

Gary Vaynerchuk
Ray Higdon
Andy Frisella
The MFCEO Project – Podcast
Sean Whalen
Mike Dillard
Self Made Man – Podcast
Wesley Chapman
Joshua Jordison
Tai Lopez
Mark Cuban
John Lee Dumas
Steven Pressfield
Tim Ferriss
Order of Man – Podcast
Joe Rogan – Podcast
Lewis Howes


Thanks again for listening and reading the show notes. Be sure to leave me a review on iTunes and I can’t wait to share the next episode with you soon. Until next time, think less, risk more, regret nothing!

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